Simona Boshkova | Published 6 Feb 2020, 11:24 a.m.
As we reported, Bet365’s boss Denise Coates received a total of £323 million last year, a remarkable result which can be considered evidence that there is no crisis in the company. And they are not stopping here. In fact, the Stockholm-listed Gaming Innovation Group (GiG) has announced that they are expanding their major partnership with Bet365 by renewing their existing agreement.
The new year has started great for both Bet365 and GiG Comply. With this agreement, Bet365 will continue their commitment to marketing compliance with one of the industry’s leaders, GiG Comply. In 2019, Bet365 became one of the first betting operators to use marketing compliance tools by GiG Comply.
Bet365 Will Deploy GiG Comply’s Provisions
Bet365 is one of the largest betting companies in the world. Founded in 2000, the company has more than 40 million users worldwide. Bet365 is licenced and regulated by the Malta Gaming Authority (MGA) and the UKGC for the UK market. They offer first-class casino and bingo games. The company has been recognised by the eGaming Review magazine that ranked Bet365 the number-one Internet gaming company in 2010, 2011 and 2012. In addition, Bet365 received the Online Sports Betting Operator of the Year award as well as the Affiliate Programme of the Year award at the Global Gaming Awards 2020.
As mentioned, Bet365 will deploy GiG Comply’s provisions in order to meet heightened advertising criteria in markets and jurisdiction, like the UK, US, and other European markets. This means that Bet365 will be able to protect its brand online while staying compliant and responsible in the ever-changing environment. By using GiG’s software, Bet365 will be able to check the presence or lack of promotional links, images, or any terms that are present next to a promotion. The compliance tool can scan up to 30,000 web pages daily and will offer Bet365 a list of locations where any of its brands are mentioned daily.
About Gaming Innovation Group
Gaming Innovation Group (GiG) is a technology company that provides products and services through the iGaming industry. Established in 2012, the mission of the GiG is to make iGaming fair and fun for everyone. The Gaming Innovation Group is connecting suppliers, operators, and users in order to create the greatest iGaming experience worldwide. Richard Brown, the CEO of GiG, said that their partnership with Bet365 continues to grow with their innovative marketing and compliance technology and that they’re excited to continue their successful relationship with Bet365.
Furthermore, Brown said that GiG Comply will support Bet365 to maintain compliance standards and to be in control of affiliate activities, ensuring fair iGaming for everyone. In 2019, GiG’s administration highlighted its compliance tool as the company’s fastest-growing divisions that has secured 10 European tier-1 clients. GiG’s compliance tool is designed to ensure regulatory compliance and to reduce the laborious manual checking of sites. GiG’s technology analyses thousands of web pages, URLs and images that have the widest reach in the market. Moreover, the compliance tool provides detailed reports and analytics. It will definitely support Bet365’s strategy in maintaining marketing compliance.
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