Betsson enters Colorado sports betting market

Simona Boshkova | Published 30 Jun 2020, 11:40 a.m.

A lot of things are happening when it comes to the gambling and sports betting situation in the US states. For example, last week we reported that DraftKings and FanDuel are launching online casino apps in New Jersey and Pennsylvania. This should bring more gaming options to the players as well as a dynamic gaming experience.

Furthermore, in Louisiana, the Senate finally agreed on the tax rate and placed regulations for daily fantasy sports in the state. This means that Louisiana will get daily fantasy sports live and running by the end of this year in the 47 parishes that voted for them.

Today we’re bringing you news about Colorado’s sports betting market. In addition, there have been some news about the casinos in Nevada that will soon have some rule changes.

Betsson’s first entry to the US sports betting market

Betsson is a European online gaming company with headquarters in Stockholm. As it was announced, this company has entered into a 10-year agreement with Dostal Alley Casino, which gives it access to the Colorado sports betting market. Betsson will partner with a Central City Black Hawk Casino and will enter Colorado. This is Betsson’s first entry to the US sports betting market.

Pontus Lindwall, CEO and President of Betsson, announced that he is very excited to reach this agreement, which is a milestone for the company and allows it to further expand on a global level. The entering of Betsson to a new continent through the fast-growing online market in the US is a huge opportunity for the gaming company, he explained.

If everything goes well, the launch for Betsson’s sportsbook in Colorado is planned for the first part of 2021 after it receives regulatory approval from the state. The company will operate an office in Colorado and plans to grow in other sports betting markets around the US. Lindwall added that Dostal Alley Casino experience in the Colorado market will be an important role in building Betsson's presence in the US.

This announcement comes two months after Colorado launched sports betting in the state. Moreover, CinDee Spellman, the chief financial officer of Dostal Alley Casino, said that Dostal Alley is a company with over 28 years of gaming experience, which is thrilled to welcome Betsson to the US as their partner.

Nevada casinos will soon face changes

In the meantime, the Nevada Gaming Commission has approved changes to the existing cashless gaming rules. These changes would make it easier for the players to transfer funds from bank accounts by debit cards when in casinos. They were voted at Thursday’s gaming commission meeting and are effective immediately.

The changes were made because many casinos and gaming companies were looking for ways to improve the players’ gaming activities, as well as their health and safety. This could result in new cashless gaming systems that will allow transforming currencies into electronic payments in casinos. According to the American Gaming Association, enabling more payment choices will allow players to use secure digital payment options instead of cash. Providing advanced opportunities for digital payments has been the Association’s main priority.

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