ESPN with new deals with DraftKings, William Hill

Simona Boshkova | Published 15 Sep 2020, 10:05 a.m.

ESPN, one of the most popular US sports broadcasters, continues to expand its presence within the US sports betting market. Yesterday, ESPN announced two important sports betting agreements with two major operators. It concluded deals with DraftKings and Caesar’s Entertainment sports betting partner, William Hill.

Sports media giant ESPN has reached agreements to show daily fantasy sports information from DraftKings and betting odds from William Hill. The agreement also stipulates that ESPN posts and links to odds from William Hill, while Caesars Sportsbook by William Hill will become a sponsor of ESPN’s fantasy games.

DraftKings as an exclusive daily fantasy sports provider

Under the agreement, DraftKings will become an exclusive daily fantasy sports provider across all ESPN platforms, as well as a co-exclusive sportsbook link-out. This is a major step for DraftKings that has expanded in many US states and welcomed Michael Jordan as a special adviser to the company’s board of directors.

Namely, DraftKings will provide existing and future ESPN programming with dedicated segments for promotion, starting with daily fantasy sports. Jason Robins, co-founder and CEO of DraftKings, said that the company is looking forward to this collaboration as ESPN is the go-to source on the latest and largest sports stories for many fans. He added that through this collaboration, DraftKings will exclusively showcase its daily fantasy content and offerings while also advancing further visibility and mainstream adoption of the regulated sports betting products.

According to Robins, this is the perfect time for DraftKings to launch this integration, as the new NFL season has started. Mark Walker, senior vice president of business development and innovation at ESPN, said that the agreement with DraftKings is a great opportunity for ESPN to expand and continue strengthening its ties. He promised that ESPN will deliver the best and most seamless experience for sports betting fans.

Links from ESPN digital platforms to William Hill sportsbooks

After announcing a new sports betting app in Colorado, William Hill has also announced that it has extended its media and digital presence through an agreement signed by their partner Caesars Entertainment with ESPN. The agreement comes soon after William Hill became an exclusive sports betting operator for Caesars Entertainment, following the merger with Eldorado Resorts.

The new agreement includes link integrations from ESPN digital platforms to William Hill sportsbooks. In addition, Caesars Entertainment and William Hill will become sponsors of ESPN’s fantasy products, strengthening the existing relationship as ESPN’s exclusive odds provider. Mike Morrison, ESPN’s vice president of business development and innovation, said that with Caesars utilizing odds from William Hill’s sports betting data, ESPN will be able to deliver content in new and innovative ways. He explained this agreement as a multi-dimensional relationship and called it a testament to the growth and opportunity in the sports betting space.

The announcement of this agreement followed the grand opening of the new ESPN Studio with Caesars at the centre of the Las Vegas Strip. Tom Reeg, chief executive of Caesars Entertainment, said that ESPN’s unparalleled reach provides a huge opportunity for sports fans. He also added that Caesars’ relationship with ESPN will deepen the ability to directly link to William Hill sportsbooks to ESPN’s digital platforms.

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