Mr Green fined by Sweden’s gambling regulator

Simona Boshkova | Published 26 Aug 2021, 10:49 a.m.

Sometimes, when certain operators or online casinos fail to comply with the regulations, they get fined. We’ve recently reported that MGA revoked two operating licences for breach of regulations. The UK Gambling Commission is doing the same, and last month it suspended two operating licences.

Today, we’ll be talking about Mr Green, one of the most respected online casinos in the industry. Namely, the Swedish Gambling Authority (SGA) fined Mr Green for a couple of regulations that apply in the country.

Failures of adhering to customer wellbeing

Mr Green is an online gambling company that started operating back in 2007 with headquarters in Malta. It offers online casinos, sports betting, live casino, bingo, and other similar products. Being owned by William Hill, Mr Green is licenced by certain regulators, including the Malta Gaming Authority, the UK Gambling Commission, and the Swedish Gambling Authority.

Recently, it was reported that Mr Green has issues with its operating licence in Sweden. In other words, the company was fined SEK 31.5m ($3.62m) for failure to comply with the country’s anti-money laundering regulation in the iGaming sector.

Considering the Money Laundering and Gaming Responsibility Acts, Mr Green was found to not have taken enough measures to help customers reduce their gambling activities. In addition, it failed in its work with customer knowledge to adhere to money laundering risks.

Furthermore, SGA said that Mr Green did not make sufficient effort in communicating with customers that deposited over SEK10,000 ($1,150). The Gambling Authority also discovered a lack of sufficient information regarding wealth and the origin of funds. Based on these discoveries, the regulator assumed that Mr Green uses illegitimate funds.

Given the above-mentioned concerns, Mr Green has received a warning and a penalty fee. The company assured that will implement new measures which would allow it to be more selective about its customers and take immediate action.

New study on age verification in UK betting shops

In the meantime, there is a new study released by independent analysts Serve Legal. It shows that UK betting shops are top of the league when it comes to preventing under-18s from buying their products.

Two days ago, the Betting and Gaming Council (BGC) announced that UK betting shops have better age verification checks compared to convenience stores, supermarkets and petrol forecourts. 

The UK’s leading ID testing company, Serve Legal, carried out the study by conducting spot checks. It tested whether or not secret shoppers are asked to show if they are 18 or over. So far, a total of 90% of the betting shops have passed, compared to 83% of convenience stores, 77% of supermarkets, and 76% of petrol forecourts.

The BGC believes that the improvement in these percentages shows the progress that the UK gambling industry has made in recent years. BGC Chief Executive Michael Dugher welcomed the study and said that the Council has a zero-tolerance approach to under-18s betting.

Currently, the UK gambling industry is going through various improvements and new measures. At the beginning of this month, the UK Gambling Commission conducted new research about the gambling behaviour of young people.

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Mr GreenResponsible GamblingUK Gambling Commission

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