New partnerships between providers announced

Marta Dimitrov | Published 10 May 2022, 7:44 a.m.

As we oftentimes mention, partnerships between providers and operators are crucial for their success and extension on the market. We informed about a few partnerships last week as well, so here we have a few more today.

Kalamba Games signs a deal with Betsson Group

Kalamba Games, which is based in Malta, will make some of its games available to more than 20 brands of the Betsson Group. Some of the top games include Blazing Bull and Ducks ‘Til Dawn, as well as some recent releases like Legend of Senteng and Super Size Atlas.

The Kalamba Games chief commercial officer Andrew Crosby said that having their titles in the casino lobbies of an operator like the Betsson Group is a definite milestone for Kalamba Games.

He continues:

“Its reach and reputation are second to none and the direct integration is a mark of how far we’ve come as a developer.

“We’re looking forward to providing its players with the quality games we’ve become known for and we can’t wait to get started.”

On the other hand, the acting commercial director of Betsson Group, Karl Schranz adds they have worked with the provider already via Relax Gaming but now it is great to now expand this partnership and to be taking a selection of its slots into game lobbies across their roster of brands.

Pariplay partners with PlayStar

The online casino PlayStar signs a new partnership with Pariplay Ltd. for the launch in New Jersey.

In addition to the contract Aspire Global’s in-house development studio Wizard Games will also provide content to the PlayStar players, including popular titles such as Dragons of the North, Rumble Rhino Megaways, and Wildwood Buffalo.

Pariplay VP of Sales Andrew Maclean said they continue to look to add innovative and exciting partners to achieve their North American business goals and he expressed contentment to partner with PlayStar.

“The company’s exciting approach to operations gives us the perfect chance to enjoy a successful partnership with a brand that has huge aspirations to carve a real niche within the biggest emerging market in the world.”

Pariplay has North America as its major growth area for business as the company signed several commercial agreements there last year.

On the other side, Business Development Officer Adam Noble at PlayStar commented that Pariplay’s Fusion platform gives them immediate access to a huge portfolio of engaging and varied content, ensuring that they are providing a breadth of choice for players that will be key for both acquisition and retention. He continues:

“As we continue forging partnerships with some of the industry’s best-known platforms, we are absolutely delighted that Pariplay will be with us from the beginning as we embark on this journey.”



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