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PADDY POWER BETFAIR NAME CHANGE CONFIRMED

Paddy Power Betfair Name Change Confirmed

Viktor Vangelov | Published 17 May 2019, 1:44 p.m.

In March this year we reported on the Paddy Power Betfair decision to change its name. Two months after the plan was announced, the company, i.e. the shareholders gave the green light. The resolution was supported by practically everybody, or to be more precise by 99.7% of all shareholders and now the name change can be formalised.

The plan to rebrand and change company name was initially published in 2018 and now its confirmed that everybody at Paddy Power Betfair was serious about this.

In other news, another betting add in the UK has just been banned. The ASA recently banned a bunch of ads that were accessible by children. This time it’s a different sort of an issue. William Hill released a Tinder ad that, in the opinion of the ASA, links gambling to sexual success. The company tried to defend the ad and its primary target and purpose, but it is banned in its current forma and the company must never use it.

On the other side of the pond there are states aiming to legalise online gambling in some of its forms, but certain sports teams and other stakeholders are strongly opposing the idea. Swedish authorities fined a couple of operators for breaking regulations, namely regulations regarding bonus terms and rules.

There’ll Be No More Paddy Power And Betfair

As we mentioned above, almost all shareholders were in favour of the rebranding idea. The CEO said that the company managed to reaffirm its reputation in the past few months and that a brighter future lays ahead. With the betting legalisation in progress in certain US states the company is looking to catch the momentum and expand on this major market, thus ensuring its growth in the upcoming period.

Peter Jackson was elected as a Director again and Gary McGann’s chairman position was also confirmed. Other senior members of staff were also re-elected. Johnathon Hill was named CFO in March 2018 and his will remain in this position.

It is interesting to note that the company’s revenue went up by 9%, bur at the same time, the pre-tax earnings or profit decreased 11% from £219m up to £247m.

William Hill’s Controversial Tinder Ad

In the said ad, William Hill invites players to get out of the friend zone, a message that has been characterised as breach of the rule not to link gambling to sexual success. The suggestion is that using the free bet offer for Cheltenham would help players to get out of the friend zone. According to the code of non-broadcast advertising it is not permitted to link gambling to attractiveness and sexual success. The ASA is supposed to oversee whether companies adhere to this code.

Tinder, on the other hand, released a statement that it reviewed the ad and whether it is irresponsible or offensive and it established that it is not the case. The operator didn’t protest the decision at all, in fact WH pulled the ad right away.

It appears that the ASA and its representatives are really determined to adopt a firmer stance towards potentially problematic adverts and ensure that all operators adhere to the rules and regulations that are in place. We also reported on the Paddy Power ad featuring Ryan Giggs’s brother Rhordri.  

New Hot Topic – Loot Boxes And Their Effect

New Hot Topic – Loot Boxes And Their Effect

The UK Parliament, i.e. the Digital, Culture, Media and Sport Committee discussed loot boxes and their status. It appears that lawmakers all agree that loot boxes are gambling and that the Government should take extra measures to ensure that children are protected.

Operators’ Representatives Drilled At Westminster

Operators’ Representatives Drilled At Westminster

Representatives of leading UK gambling and betting operators went to Westminster where they participated in an event organised by the All Party Parliamentary Group that deals with these issues. MPs were pushing for answers as operators were responsive and agreed with many of the points raised by participating MPs.

Universal Self-Exclusion Scheme To Be Approved By The UKGC

Universal Self-Exclusion Scheme To Be Approved By The UKGC

The UKGC is set to endorse Gamstop, a platform that will enable punters to exclude themselves from all betting and gambling sites registered to offer their services in the UK.

Paddy Power To Offer NFL DFS In The UK

Paddy Power To Offer NFL DFS In The UK

A new DFS NFL product to become available in the UK and Ireland, courtesy of Paddy Power. This is the first time of this operator to offer such a product in its homeland of Ireland and the UK.

The Effects Of A No Deal Brexit On Gambling

The Effects Of A No Deal Brexit On Gambling

In the event of a no deal Brexit which seems to be a very likely outcome, UK gambling operators will face serious challenges. Rank Group has already published that it has prepared a Brexit menu which doesn’t include foodstuffs that are imported from the continent.

Football Index Sanctioned By The ASA

Football Index Sanctioned By The ASA

A number of providers have been sanctioned by the UK authorities for failing to act in accordance with industry standards and regulations. This time, it was Football Index that was on the receiving end.