Playson expands on the Balkans with BalkanBet

Marta Dimitrov | Published 19 Apr 2022, 12:07 p.m.

Collaborations with operators are crucial for providers and that is a way for them to expand on the market and reach a larger audience. We often inform on such collaborations and that's also the case this time as well.

Playson is one of the high-quality game suppliers which holds offices in Belarus, Ukraine, and Russia and the main office is in Malta. Now this provider has announced to expand in Europe through the operator BalkanBet.

Playson sings a deal with BalkanBet

BalkanBet, a Serbia-based provider now offers a collection of Playson’s most popular releases as well as recent games too. Some of the titles are Lion Gems: Hold and Win, Burning Fortunator and Wolf Power Megaways.

According to the agreement between Playson and BalkanBet, BalkanBet can also use the supplier’s cutting-edge technology of integration-free engagement tools. Some of them are Cash Blast and Reel of Fortune and these tools can help increase player retention. This deal is important as Playson will strengthen its position across the world.

Blanka Homor, who is a Sales Director at Playson said to be thrilled to partner with the operator and that the deal will help maintain the company’s regional expansion.

“We look forward to working alongside a company that shares our ambitious outlook, and BalkanBet’s impressive player reach allows us to continue attracting new audiences in the exciting Serbian market,” she also added.

On the other side, Dejan Tasikj who is a Head of Casino at Balkan Bet added that Playson is a dynamic game developer with a track record of creating innovative products and for this, they are delighted to sign the agreement with them. He then continues:

“Our offering is of a peerless quality and teaming up with premium suppliers such as Playson is key to our success in delivering world-class entertainment experiences to a broad customer base.”

Playtech launches new game for 888casino

Playtech, one of the most popular providers in the industry, now launches a casino game that is specially created for 888casino. The game is titled Safari Riches Live and this is the first time for a slot that was developed by 888 to turn into a live casino game.

The Safari Riches live is created with the first live slot technology. Safari Riches is a slot that performs very well at 888casino and features Stacked Wilds, Big Icons and Free Spins. The live version brings a progressive daily jackpot which can be trigged and won with a single spin by one player.

The partnership between the companies was announced in 2021.

Kevin Kilminster, a Head of Live Casino Innovation at Playtech said to be thrilled to collaborate with 888casino and create the live casino slot game and that it is a great honour to be chosen for the development of the new game.

“At Playtech Live, we are seeing an increased demand from operators to create new and engaging content for their customers and having the opportunity to design a live casino slot game based on one of 888casino’s most successful proprietary slot games made perfect sense to us!”, he added.

At 888casino also expressed contentment with the collaboration. “This launch will expand our existing portfolio of exciting games and formats, which is a crucial part of our product leadership and content strategy,” said Talya Benyamini, VP B2C Casino at 888.

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