In the past weeks, we announced that iSoftBet partnered with Skywind Group and that Kindred Group acquired Relax Gaming. The partnership deals don’t end here, and here we have another one in the row to reveal.
Playtech, the market leader in the gambling industry, sealed a deal for mutual distribution with Scientific Games Corporation. The new agreement between these two big companies will enable them both to work together on the U.S. market. They are already present in Latin America, and Central, Eastern, and Western Europe, so this deal is for market expansion.
Operators would reach Playtech software through the Open Gaming System, for start in New Jersey, and afterward, more states will follow. Regarding the types of games to be available, it is the slots, table games, and Live Casino games that are covered by the agreement.
The partnership is of great significance for both parties
Scientific Games owns one of the world’s largest iGaming aggregation platforms. It contains over 2,500 games from different studios and offers various features such as jackpots, free rounds, tournaments, and more. Responsible gambling tools are easily accessible during gameplay.
The Playtech COO, Shimon Akad expressed excitement for the deal of the two big names in the iGaming industry. He also said their strategy is based on mutual partnerships with leading B2B suppliers, and in addition, there are offerings for their existing customers. He states that
“This partnership will significantly increase Scientific Games’ distribution to regulated markets in LATAM and Europe whilst also providing our customers in those markets with an even richer portfolio of exciting iGaming content.”
He continues by indicating to look forward to Playtech being present in the U.S. states with this new partnership.
On the other side is Jordan Levin, Group CEO, Digital at Scientific Games, who stated that the partnership would help in bringing quality and exciting gaming content to the U.S. states. He claims that the deal shows how the Open Gaming aggregation platform is important in opening new opportunities for gaming providers as they expand on new regulated markets. He also expressed excitement about the partnership and about providing players with exceptional entertainment experiences.
Playtech’s story begins in 1999 in London, and up until now, it has become the world’s biggest online gaming software provider traded on the London Stock Exchange Main Market. Their focus is the continual development of their gaming products and content. They have also sealed big deals across the years past. The company has about 6,400 employees in the 24 countries where they have offices. They hold 170 global licenses.
About Scientific Games
Scientific Games plays an important role in the gaming and lottery industries, where they apply their mission to create the best gaming and lottery experiences. Existing since 1973 with headquarters in Las Vegas, Nevada they have approximately 9,500 employees worldwide. Aiming for trusted security, creative content, operating efficiencies, and innovative technology they are present on six continents.