Pragmatic Play lands a deal with Broadway Gaming

Marta Dimitrov | Published 23 Nov 2021, 1:38 p.m.

There are always new deals and expansions occurring in the iGaming industry. Lastly, about Pragmatic Play, we informed on their expansion in Croatia where we also mentioned other providers expanding their businesses too.

This time, the leading game content provider lands a bingo deal with Broadway Gaming, which is an operator of one of the major UK bingo networks.

Broadway Gaming is considered to have a loyal and strong customer base so Pragmatic Play can benefit from offering its bingo products on all of its bingo sites.

Both Broadway Gaming and Pragmatic Play are content about the deal

At Pragmatic Play, the CCO Melissa Summerfield said to be thrilled to see their products with one of the most prominent Bingo operators in the UK market.

“Being selected by Broadway, from a range of suppliers, to be their exclusive Bingo provider is yet another impressive landmark for the performance of our product and a recognition of the innovation and hard work we’ve put into the development of this vertical,” she explains.

She says they are quickly becoming the goto Bingo provider for the industry with deals recently closed such as SkillOnNet’s PlayOJO, Lottoland, LeoVegas and more.

At Broadway Gaming, the CEO David Butler commented taking Pragmatic Play’s Bingo offering through a direct integration was the best decision, and represents an important step for them. 

“Our players expect high-quality games, and we’re sure that Pragmatic Play’s products will exceed our, and their expectations. We can’t wait to see how the games will perform with our brands and on our network,” he said.

Pragmatic Play launches new bingo variant

Pragmatic Play’s Bingo offering also includes variants such as 90, 80, 75, 50 and 30-ball. In addition to this is the new exclusive variant from the provider Bingo Blast. Except for being mobile-optimised, it is a redesigned version of the classic bingo experience. This game is 3-4x faster than a 90-ball bingo game, so it is considered appropriate for on-the-go play.

This was recently recognised at the Which Bingo Awards as the best bingo software currently available on the market.

With this deal in addition to the others, Pragmatic Play confirms its position as a multiproduct supplier present on the most important regulated markets in the world. The company continues producing about five slots per month.

About Pragmatic Play

Pragmatic Play is a software supplier that is in the top ones when it comes to popularity and game quality. It offers a multi-product portfolio that is innovative, regulated and mobile-focused. Their products include slots, live casino games and bingo.



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