Sky Betting & Gaming Fined By The UKGC

Kosta Kostadinov | Published 10 Mar 2022, 9:38 a.m.

If you have been following our news articles lately, then you are probably aware that the UK Gambling Commission has been incredibly thorough with the investigations and has been quite severe with the fines as well. This is all in order to make the industry as safe as possible and to prevent and sanction any breaches. 

Last week, we informed you that the UK Gambling Commission has fined 888 UK Limited with a fine of £9.4m. This came after a thorough investigation into the company’s activities and discovering that it had several serious failings in regard to money laundering and social responsibility. As it turns out, this is the third-largest fine in the history of British regulations.

This week, it seems that a similar fate awaits Sky Betting and Gaming, albeit not as severe.

Failings found in Sky Betting & Gaming’s activities

This situation began in November of 2021 when the UK Gambling Commission began an investigation into the activities of Sky Betting & Gaming. This was due to claims that the company had certain failing when it came to self-exclusion.

Namely, some players, who have decided to exclude themselves from the industry, have expressed their concerns and dissatisfaction that they continued to receive promotional materials and promotions. This was more than enough for the Commission to begin a full investigation into the matter.

After a thorough investigation, the Commission found that the allegations were in fact correct. It was discovered that Bonne Terre Limited, which is trading at Sky Betting & Gaming, has been sending an email about their ‘Bet £5 Get 100 Free Spins’ offer. 

This promotional offer was sent to 41,395 customers who chose to exclude themselves from gambling, as well as 249,159 players who unsubscribed from receiving promotional emails.

“Self-excluded customers are likely to be suffering gambling harm and should absolutely not be sent direct marketing that could tempt them back into gambling. We would advise all operators to learn from Sky Betting and Gaming’s costly errors and ensure their systems are robust enough to always prevent the self-excluded, and those who have clearly rejected marketing, from receiving promotional material”, said Andrew Rhodes, the CEO of UKGC.

The fine is £1.17m, but luckily for Sky Betting & Gaming, the company didn’t actually allow any of these self-excluded players to gamble and it was fully cooperative during the investigation. On top of that, it immediately took the necessary actions to fix the issues. If it didn’t, according to Rhodes, the fine would have been a lot bigger.

888 UK Limited takes actions to improve

Going back to the 888 situation that we mentioned above, it seems that the company fully recognizes its failings and shortcomings and vows to take the necessary actions to improve them. 

Itai Pazner, the CEO of 888 UK Limited, has stated “I think it’s not a happy moment for us in the history of the 888 because we do see ourselves as a responsible operator that takes customer safety, adhering to regulations, and meeting the highest standards extremely seriously”.

They are fully devoted to exploring the failings even further and making sure that nothing like this ever happens again.

This incident came after the company had an incredibly successful year and as for their future, they have announced that they are planning on expanding to three or new states in the USA.


Responsible GamblingUK Gambling Commission

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