UKGC discusses digital challenge to make gambling safer

Simona Boshkova | Published 13 Feb 2020, 10:04 a.m.

In addition to the new initiative launched in Manchester aimed at helping people who are at gambling risks, the UK Gambling Commission (UKGC) hosted an event on discussing digital challenges to make gambling safer. Over 100 gambling and technology industry experts met on February 11th and 12th with the purpose of creating an industry-wide solution that will help reduce gambling harm.

The Gambling Commission event took place in Birmingham where all challenges related to achieving a “single customer view” were discussed. Moreover, the experts met in order to make progress on creating a solution that will help British regulators to reduce gambling-related harm, especially when customers own multiple online gambling accounts.

The UKGC’s initiative received a lot of support

The Betting and Gaming Council (BGC) is the most recently created regulatory body and it is supposed to support the UKGC’s initiative to make gambling safer. In addition, representatives from the Information Commissioner's Office have also attended the event and showed their interest in raising awareness on issues regarding privacy and individual rights across the gambling industry. Among the operators that attended the event were Bet365, 888, William Hill, Sky Bet, Betfred, and GVC. Experts from these companies with roles including data, marketing, compliance, and customer interaction were present.

The UK Gambling Commission has started this year with many new initiatives and gambling measures, one of which is the partnership with Twitter in order to support responsible advertising priorities. Following these circumstances, the event hosted by the UKGC will strengthen these regulations even more. The chief executive of the UK Gambling Commission, Neil McArthur, explained that keeping a customer safe in the gambling world is a challenge. For that reason, the purpose of this event was to bring together technology experts as well as gambling experts to discuss how technology can create a single customer view. As explained, this discussion has the potential to improve online gambling customer protection.

The Commission has set tight deadlines

Currently, the UK Gambling Commission is pushing the gambling industry to make progress in reducing harm and raising standards in the world of online gambling. This includes the use of advertising technology, incentives for high-value customers, and ethical game design. Neil McArthur has also said that the UKGC is constantly looking for opportunities to reduce gambling harm, and there is always something more to be done. Using technology to create a single view of customer activity is one of the actions the UKGC takes to make gambling safer.

According to the UK Gambling Commission, they expect to see progress by the end of March this year. Yesterday, Neil McArthur and the UKGC Chairman Dr Bill Moyes appeared at a hearing of the House of Lords Select Committee to give evidence on the social and economic impact that gambling has on the country. They provided details about the industry challenges and future plans on making the gambling safer. The UKGC regulates the gambling industry in a transparent, proportionate, accountable, and consistent way. Their actions on providing a safe and transparent gambling environment, as well as preventing gambling harm will not stop there.