UKGC files PML sanctions against Caesars Entertainment

Cvetanka Cvetanovska | Published 4 Mar 2021, 12:09 p.m.

The UKGC has announced more penalties and sanctions for Caesars Entertainment, following the record fine for customer breach and failings that happened last year. Those sanctions were focused on social responsibility and interaction, including the VIP players. As a result of this breach, three senior managers gave up their licences and left the business.

Strong need for accountability

This time, the British regulator has taken action against seven Personal Management Licence (PML) holders at Caesars Entertainment. Moreover, it has issued advice to conduct letters to twenty more who were under review. Still, the regulator did not take drastic measures to suspend more licences. The investigation into PML holders was launched because there were doubts that they had failed to take all the necessary steps. With this in mind, they must ensure the way they handle their responsibilities regarding licenced activities doesn’t place the holder of the operating or any relevant premises licence in breach of their conditions.  

As a result of the investigation, seven PML holders received warnings; two received advice to conduct letters and three voluntarily gave up their licence, following the announcement that their licences are under review. Additionally, one PML holder surrendered their licence prior to notification of a licence review, and another licence was revoked due to non-payment of the regular licence fees.
The UKGC’s sanction register has been updated to reflect the latest regulatory decisions. Richard Watson, the executive director of the UKGC, emphasised that all personal licence holders must be aware that they will be held accountable where needed for possible regulatory failings within their operations.

William Hill praising strong 2020 performance as the new chapter with Caesars begins

2020 was a challenging year for William Hill, as this bookmaker was in the process to finalise the £2.9 billion takeover by Caesars Entertainment. As they’re progressing in the closure phase of their UK retail betting venues, they’ve reported a decline in revenue to £1.3 billion, down 16% compared to 2019 results of 1,5 billion. However, they also emphasise the improvements in their Global diversification that have resulted in a 36% increase of the Group net revenue originated outside the UK.

Citing a strong H2 recovery, Ulrik Bengtsson, the CEO of Wiliam Hill, said they’d finished the year on a strong note, highlighting the traction generated by their focus on customers. In probably the most challenging year for the business, the Group has stayed on top of the game and showed resilience in their performance. The priority was placed on both their customers and partners, and employees went above and beyond despite the challenges.  

Last year William Hill set an action plan to diversify its operations and rebuild its technology. They’re implementing component across the platform architecture, aiming to deliver a constant flow of new features and improved customer experience. Moreover, they aim to improve navigation and provide customer protection worldwide with no compromises in the process.

The company is aware that retail will still play a crucial role in sustaining the value and brand identity of William Hill. However, they’re moving towards an omnichannel offering, blending UK retail and UK online under one goal and maxima- to be the customers’ first choice for betting and gaming.

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