After the July suspension that has been among the top industry news, this Wednesday Genesis Global has received a green light to resume casino brands operations within the UK. The casino sites listed under Genesis Global are now active and ready for operations.
Websites and operations expected to be live
The decision to lift the suspension enables Genesis to resume work with immediate effect. Representatives from Genesis announced that they’ve already started to work hard and take the improved casino brands live in the next few days. Their main focus was and still is to deliver a responsible and safe gaming environment for their players. They will continue the close collaboration with the UKGC to ensure that they’ve overcome the challenges and met the audience’s needs.
The CEO of Genesis Global Ariel Reem said they’re pleased to announce that UKGC licence suspension has been lifted as a result of extensive work and dedication their business has demonstrated in the last few months. Back in July, the UKGC identified several compliance breaches and ordered a temporary closure of 12 UK operating websites that manage Genesis. As part of the suspension, the regulator encouraged customers to withdraw funds from their accounts and not to place bets on these websites.
EGBA outlines preventative measures for iGaming operators
We’ve reported about compliance issues and suspensions of a few gaming operators, but now let’s focus on the prevention and raising the safety standard bar. This week, the European Gaming and Betting Association (EGBA) has outlined a series of essential measures that casino gaming companies should follow to protect their customers, as it seeks to reaffirm the industry’s commitment to high standards.
The EGBA said that these measures are beyond essential to enhance the industry’s standards and working conditions at a time when businesses face challenges caused by the second wave of covid restrictions. It has been advised that gambling companies need to be extra careful about how they promote safe gambling and protect their customers.
One of the guidelines emphasises that operators should not portray gambling as a solution to financial problems, personal or social boredom. Websites should also contain robust identity verification measures to verify new customers ID and prevent minors from casino gaming. Also, they should clearly communicate safe gambling tools such as deposit limits, self-exclusion options and time outs which players can use to manage their gaming activity.
The secretary-general Maarten Haijer said that these are simple but straightforward measures which all gaming companies should adopt. This way, they’ll step up in their social responsibility efforts and ensure their advertising is conducted ethically. As an association, they’ve already made significant progress in data safety and protection by introducing the data protection code of conduct, strengthening the sector’s compliance with GDPR.
GambleAware received more than £2m in donations
The UK gambling harm prevention charity GambleAware has announced that it received £2.3m in donations in the period of April to September. The most considerable contribution in the period is the £1m donation from William Hill, followed by Gamesys with £450.000 and Betway with £134.000. Other significant contributions came from 888 Holdings, Apricot Investments, Inspired Gaming Group, Videoslots, Casumo and Petre Limited.
The published list only includes operators who made donations directly to GambleAware. However, operators can donate to other organisations as part of their requirement to contribute to at least one research or educational cause.
GambleAware also received £8.8m in regulatory settlements which can be addressed to socially responsible causes as part of the settlement with the UKGC. Just a few months ago, the UKGC transferred £9m to GambleAware to fight gambling harm and problem gaming behaviour.
An upcoming initiative from GambleAware aims to provide a lived-experience forum and network to represent people affected by gambling-related harm. This programme is planned to run independently from GambleAware and will set its own priorities to contribute to national decision and policymaking.