The online casino industry in the United States is changing on a daily basis and there are many initiatives in different states. For example, yesterday we gave you an update on the latest developments in Columbia, Colorado and Wyoming. There has also been a report on sports betting in Tennessee, where it’s expected that sports operators will start operating at the end of this month.
Today we have news about Unibet, which is expanding its presence in the US market with a unique partnership. Moreover, we have an update on another sports betting partnership between an NFL club and Caesars Entertainment.
Unibet and NFL’s Eagles team up on casino games
After entering the Illinois sports betting market, Unibet is expanding its US presence with the Philadelphia Eagles. On Monday, Kindred Group, the parent company of Unibet, announced the launch of its first professional Eagles-themed online casino games in the US. The operator explained the games as the first professional sports-themed casino products in the US. The first game that was launched is “Eagles Blackjack” and is already available for Pennsylvania customers. In addition, it’s expected later this year “The Eagles Online Slot” game will be released for customers in the state.
Last week, Unibet expanded its existing online casino deal with the Eagles which was signed last year, to become the team’s official sportsbook partner. This is the third NFL partnership deal to be announced by the Eagles, with the team having similar deals with FOX Bet and DraftKings.
Manuel Stan, senior vice president for Kindred US, said that the partnership with the Philadelphia Eagles is special for the company and is a great testimony of how two organizations can deliver innovative casino products. He added that he is extremely proud of the work done by both teams and said that this is just the beginning for Unibet’s US operations. Eagles senior vice president of revenue and strategy Catherine Carlson was equally proud and said that Unibet is a forward-thinking partner that helps to take this partnership to a whole new level.
Caesars and William Hill sign first NFL team sponsorship deal
At the beginning of this month, we reported that Caesars Entertainment bought William Hill in a £2.9 billion deal. Now, the casino operator Caesars Entertainment and its exclusive partner William Hill have signed their first sports betting partnership with NFL club Indianapolis Colts. In their first NFL team sponsorship together, Caesars and William Hill have joined in a bid to engage with sports fans in Indiana.
Pending approval, the Caesars Indiana mobile sports betting app “Caesars Sports Book by William Hill”, will be merged into Colts’s media and marketing campaigns, offering exclusive promotions to the fans. As part of the agreement, the operator’s Caesars Rewards loyalty program will sponsor a free-to-play “Pick 6 Predictor” game on the Colts mobile app, where fans can predict the outcome of upcoming NFL matches.
Chief sales and marketing officer of Indianapolis Colts, Roger VanDerSnick, said that this partnership will help the team connect with Colts fans everywhere and offer them a better fan experience. On the other hand, Chris Holdren, co-president of Sports and Online Gaming for Caesars Entertainment, said that the partnership with William Hill and Indianapolis Colts will provide an exciting entertainment experience to the sports fans.