US states set September sports betting records

Simona Boshkova | Published 13 Oct 2020, 10:23 a.m.

The US iGaming industry is in full swing. Last week, we gave you updates regarding Tennessee and Michigan, both of which came up with new iGaming announcements. Namely, the Tennessee Committee approved a sports betting licence for Tennessee Action 24/7, while the Michigan Senate approved interstate online poker bill. Furthermore, Virginia is one of the latest US states that approved sports betting regulations last month and included a comprehensive Consumer Protection Program.

As you already know, major sports events in the US have returned, which led to sports betting revenue increase for many US states. To be specific, Iowa, Indiana, and West Virginia are among the states that saw record sports betting figures in September.

Iowa reported $72m in sports betting handle

The NFL and college football seasons started at the beginning of September which helped Iowa see huge revenue figures for the month. In fact, the state saw its highest sports betting handle, mobile handle and revenue for a single month. According to the figures released on Friday, Iowa recorded $72,397,241 in total sports betting handle in September, which is about 44% more from August’s handle. In addition, Iowa September 2020 figures are an increase of 87.8% over September 2019 figures. The Prairie Meadows Casino near Des Moines has the biggest sports betting handle with $18,299,275, up 29% from August.

In addition, Iowa saw a boost in sports betting with Betfred USA Sports launching its online sports betting platforms in the state. Also, last month, FanDuel launched its online and mobile platform in Iowa through a partnership with Boyd Gaming. Iowa is the seventh state where FanDuel’s online platform is available. Last month, FanDuel launched its sports betting app in Illinois.

Indiana’s sportsbooks set sports betting records last month

Indiana’s sportsbooks continue to set monthly records after the state reported huge sports betting revenue increase in July. In September 2020, Indiana reported a total of $207.45 million in sports betting handle, about 22% more from August’s $169.02 million. Most of the sports betting revenue in Indiana was gained online and from two major operators, FanDuel and DraftKings. Of the total $207m in sports betting handle, $178.98 million (86.3%) was done online.

DraftKings, in partnership with Ameristar Casino, accounted for $89.42 million revenue, while FanDuel, in partnership with Blue Chip Casino, accounted for $56.51 million. Combined, these two operators gave about 80% of the total online sports betting handle in Indiana. Another operator that contributed to the sports betting revenue in the state is Score Bet whose app went live last month. In terms of sports, football received most of the revenue ($48.42 million), followed by basketball with $34.23 million and baseball with $30.46 million.

West Virginia had a record-breaking month

Another US state for which September was a successful month is West Virginia, which almost doubled its revenue after having a strong August. This state had a total sports betting handle of $76.9 million in September, which is 90% more over August’s $40 million. One of the main reasons why West Virginia had a record-breaking month is because pro football and William Hill’s sports betting app started in September.

The William Hill sportsbook app and website launched on September 4 in West Virginia and are available through a partnership with Mountaineer Casino & Racetrack in New Cumberland. According to the figures released by the state, the third week in September was the biggest week for West Virginia as sportsbooks received $19.2 million wagered, up $5.6 million from their biggest week in August.