Inspired is an industry-leading provider of top-notch slots, offering an expanding portfolio of content, technology and hardware. The company is known for its services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels all over the world.
We are impressed with the work Inspired does so we asked the company to share some exclusive details with our readers! Claire Osborne, Vice President of Interactive at Inspired Entertainment, participated in Slotswise's interview series and revealed what Inspired does, how it operates, and what it's going to release in the upcoming period. If you want to learn more about Inspired and its award-winning products, continue reading our interview!
Welcome Claire and thank you for taking part in our interview series! We’re really excited about Inspired and are eager to hear more. But first, could you introduce yourself and Inspired to our readers?
"Inspired is a leading provider of high-quality Interactive gaming content for the global retail and online casino industry. We operate in approximately 35 regulated jurisdictions worldwide and supply gaming systems with associated terminals and games for more than 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations. Inspired also creates award-winning virtual sports products and a variety of amusement entertainment solutions worldwide.
I’ve been with Inspired for four years now and am responsible for spear-heading the strategic efforts of Inspired’s growing international online and mobile casino games division.
Our iGaming content is translated into 17 languages and is available in 43 currencies, all varying in themes and volatility to suit an array of markets, player tastes and preferences."
Inspired is one of the major providers in the iGaming industry. What’s the best thing about working there?
"The best things about Inspired are its people and culture. I feel extremely lucky to be able to work with an incredibly diverse range of individuals who think differently and contribute immensely, in a variety of ways, to our growth and evolution as a Company.
Inspired has strong cultural values by which its employees live and breathe. We promote collaborative working techniques and encourage people to think laterally, to be bold and ambitious, while never being afraid to challenge conventions. Most importantly, we have great fun too!"
You’ve made some of the most popular online slots of all times, like Centurion Megaways and Reel King Megaways. How do you manage to come up with unique ideas and maintain your top position in such a competitive industry?
"Yes, we are very fortunate that Inspired’s casino products boast a wealth of popular, chart-topping hits from new, existing, and legendary iconic brands, such as Centurion Megaways™ and Reel King Megaways™.
With the successful acquisition of the Novomatic Gaming Technology Group in October 2019, we added the brilliant Bell-Fruit Games and Astra development teams and brands to our portfolio which has helped shape the vibrancy of our offerings.
Our focus is and always will be to develop games that, we as slot enthusiasts, would want to play. Ensuring ‘fun’ and ‘fairness’ is at the core of the experience, we create quality games that are built with exciting mechanics designed to pay out regularly. We aim for them to be engaging throughout and to offer players a graphic-rich gameplay journey.
We have ramped up our launches throughout 2022, with a multitude of different titles, while also leveraging our most popular retail and iGaming brands and mechanics, through our re-skin and omni-channel strategies.
We like to think of ourselves as being ‘the home of the seasonal game’ and have plans to continue expanding into new themes, mechanics, and types of products throughout the seasons ahead.
In addition to increasing the development of great games, we invest time and energy into building great customer relationships across the board, through diligent planning, strong collaborations, openness, and trust."
Respin 7s is one of the newest online slots that you’ve released. Can you tell our readers more about its gameplay and features?
"We launched Respin 7s™ at the beginning of August and are very excited to see how well it performs. It is a descendant of the successful VLT version, popular with players in the North American retail gaming market.
With a solid maths profile and proven gameplay, it has a reel configuration of 5x3 with five win-lines and features Inspired’s Twin Pays™ mechanic, where players experience exciting wins with pay-outs in both directions.
The base game’s reels spin to reveal colourful fruit-machine-style symbols, as well as the game’s ubiquitous 7s. Four 7s in view will trigger a respin on the 5th reel, giving the player a chance to land a total of five 7s and trigger the game’s fun Bonus round, with five Free Spins.
Increasing the gameplay thrills and intensity of bagging a win, the game’s backdrop transforms into vivid red. The 7s become fiery Wilds for even more ways to win big! Like the base game, landing four 7s gives players another respin of the empty reel, with five Wilds awarding them with an additional five free spins.
Respin 7s is an easy-to-play slot that offers players a fun and relaxed experience with a return to player (RTP) rate of 94.8%."
Another slot that caught our attention is Big Egyptian Fortune. Could you give our readers a short introduction to the game and why they should play it?
"Big Egyptian Fortune™ is a great game! It’s set in mystical, ancient Egypt and offers players an exciting adventure to find their fortune. It is based on Inspired’s top-performing iGaming slot, Big Fishing Fortune™ and has a reel configuration of 5×3 and 10 win-lines, packed with regular base game wins!
Three or more scatters in the base game, trigger the game’s Treasure Bonus where players pick Bonus symbols with a Big Treasure Bonus value of up to 100X their bets. The player has unlimited Free Spins until the explorer collects one or more Big Treasures. All big treasures are sticky so it’s possible to land multiple treasures before they are collected. All jar values then aggregate and pay, giving players plenty of chances of winning nice cash prizes."
If you could choose one, what would you say is your favourite Inspired slot being released so far?
"It’s hard to pick just one, but Big Bonus™ and Big Spin Bonus™ are equally at the top of the pile for me. They were the first in a long line of games where players were guaranteed fair wins in the bonus rounds. Players can enjoy building up their winning pots along their gameplay journey, for as long as possible, to then be in with a chance of collecting a big win."
What can we expect from Inspired in the upcoming months?
"More great games, more innovation and more international expansions.
We have a planned roadmap portfolio of incredible content which is set to deliver gameplay thrills in abundance. Our innovative teams of game designers and developers are continuously creating games with new themes, new features while pushing the boundaries of creativity, to take our maths profiles and game mechanics to new heights. We recently announced our entry into iLottery with our first iLottery game, Pharaon Réaction™, launched in partnership with long-time customer Loto-Québec.
As part of our ongoing North American expansion, we recently announced a new Pennsylvania license, and went live with new customers, Rush Street in Pennsylvania, FanDuel in Ontario, and Tipico in New Jersey.
We look forward to very exciting times ahead!"
Thank you for your time! Is there anything you would like to share with us before we say goodbye?
"Keep an eye out for some exciting new innovations from Inspired coming soon. We can’t talk about them just yet, but they’ll be good!"