A new DFS NFL product to become available in the UK and Ireland, courtesy of Paddy Power. This is the first time of this operator to offer such a product in its homeland of Ireland and the UK.
32Red have signed a new sponsorship deal with Derby County that has been rendered controversial, as it also includes a requirement for Wayne Rooney to wear 32 shirt number when he joins the club as player manager.
Paddy Power pulled a trick on everyone with the latest Huddersfield Town sponsorship deal, but the move has been criticised by many as inappropriate and problematic for the industry as a whole.
The latest announcement that Paddy Power will be sponsoring Huddersfield Town, following the release of a shirt featuring the Paddy Power logo, turned out to be a very clever PR stunt.