Future Anthem and Gamesys with a new initiative

Simona Boshkova | Published 21 Oct 2021, 8:21 a.m.

If you follow the news articles that we cover here at SlotsWise, you’ll know that we regularly share updates on new collaborations and partnerships in the iGaming market. 

For example, we’ve recently published that three game providers have expanded on the market. These include Relax Gaming, Pragmatic Play, and Hacksaw Gaming. Other notable provider partnerships that were announced this month include Yggdrasil with Reel Life Games and Push Gaming with White Hat Gaming. 

In this article, we’ll inform you about another type of partnership. Namely, AI and game data science specialist Future Anthem announced a collaboration with Gamesys for a player protection initiative.

Research on the connection between players and games

Future Anthem, the market leader in AI and game data science, has teamed up with Gamesys, a well-established game provider. The two will work on a new R&D initiative to analyse the extent to which the games people play influences their risk of harm. 

This project builds on a successful engagement earlier in the year that used Future Anthem’s Safer Play detection system. The system identifies gambling harm in each session and provides actionable intelligence on risk and player safety. Supported by Blueprint Gaming and Roxor Gaming, this collaboration will dive deep into the subject of responsible gambling.

The research will be published on November 1st at the Safer Gambling Week. It will also be available for anyone to download for free.

Kevin Clegg, the Director of Sustainability at Gamesys, commented: “We always aim to raise the bar with new technologies and approaches to improve our players’ experience.

Future Anthem’s technology and approach to responsible gambling are both cutting-edge and complementary to our own. Exploring the impact of games and features on players is an area of focus that will benefit us and the wider industry which we’re very keen to support.”

Future Anthem’s CEO and Founder Leigh Nissim also expressed his excitement for the collaboration, saying: “It’s a privilege to work with Gamesys and to collaborate closely in such an important area as responsible gambling.

We all know how vital it is to both enhance and protect the player experience and, by working in partnership, we bring two highly experienced teams together to achieve great results.”

UKGC receives 4 applications for National Lottery licence

In the meantime, the UK Gambling Commission (UKGC) announced it received four final applications for the Fourth National Lottery Licence Competition. The regulator has previously announced that it suspended BGO’s operating licence, so it has a lot on its plate.

The Competition for the Fourth Licence launched in August 2020 and was initially set to run for one year. However, after the first phase of the bidding process, the regulator extended the timetable for a further 10-week period. As part of the extension, the current Camelot’s licence was also extended for six more months to February 2024. 

Now, the UKGC will begin the evaluation process that includes a presentation from each of the applicants. They plan to announce the preferred applicant in early 2022. Moreover, it’s expected that the Fourth National Lottery licence will commence in early 2024.

The regulator did not announce the applicants. However, it was previously revealed that Italian lottery operator Sisal, pan-European lottery Sazka, and India’s lottery operator Sugal & Damani have all applied.

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