New deals between providers are signed

Marta Dimitrov | Published 24 Aug 2021, 10:06 a.m.

As the partnerships are key to success and expansion on the market, we have three more in the row. Last, we announced that SkillOnNet sealed a deal with Spearhead Studios, and Swintt agreed to integrate its games with the Soft2Bet platform. In the past months, we announced other partnerships as well, and this trend continues.

Now we have Softswiss’ Affilka partnering with GlobalBet, Blueprint Gaming sealing a deal with Rootz, and Scientific Games acquiring Sideplay Entertainment.

Softswiss’ Affilka partners with GlobalBet Affiliates

Softswiss’ Affilka continues to expand on the market with a new deal with GlobalBet Affiliates. The Affilka was launched on July 27 and now an official launch is going to happen. 

Affilka’s product owner, Anastasia Borovaya says they are happy with the deal and expect a fruitful collaboration.

“These guys work hard to deliver the most transparent and diverse affiliate programme – and that fully aligns with our values here at Affilka”

On the other side at GlobalBet Affiliates, the head of marketing expresses satisfaction in launching their affiliate program with Affilka, calling it a highly intuitive solution that was designed and built with operators and affiliates in mind. He continues:

“The account managers at SoftSwiss are also very proactive, responsive and reliable, helping with any query that may arise.”

Blueprint Gaming partners Rootz

With the partnership with Rootz, Blueprint Gaming will strengthen its presence across Europe. The provider’s popular Megaways titles are now reachable to a wider audience via the Oryx Hub. Also, Blueprint’s branded games will also be experienced by players from across the group’s brands.

Tony Kjaldstrom, COO at Rootz says they have worked hard to create such a platform and the new partnership significantly enhanced their offerings. He continues: 

“We are thrilled to work with Blueprint and deliver its quality slots to our leading brands, which I’m sure players will come to appreciate over the coming months.”

Samuel Häggblom from Blueprint Gaming shows excitement to see some of their titles going live with the Rootz platform and strengthening their presence on the European market. He states:

“With this new deal, more players than ever before will have access to our engaging suite of games.”

Scientific Games acquires Sideplay Entertainment

Another partnership is signed between Scientific Games and Sideplay Entertainment, where the supplier aims to grow its digital portfolio of lottery content.

Pat McHugh, Lottery Group Chief Executive for Scientific Games, said to be excited about the deal with Sideplay Entertainment claiming they would help them advance their strategy and grow, by delivering the best retail and digital content platforms and game category services.

Steve Hickson, Founder and Director of Sideplay, commented:
“Our goal has always been to be the best at what we do, and this transaction shows we have in fact achieved that level of success.”


AffilkaBluepring GamingRootzScientific Games

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