New initiative launched in Greater Manchester

Viktor Vangelov | Published 3 Feb 2020, 3:50 p.m.

In addition to advertising regulations and initiatives like the latestpartnership with Twitter aimed at controlling gambling related content, the UKGC is also working closely with health institutions and organisations in an attempt to curb problem gambling and help people who are at risk.

Operators have alreadypledged to work with authorities in a number of areas, including cooperation with the NHS and charities dedicated to dealing with problem gambling. The UK Gambling Commission announced that it embraces the new approach to dealing with gambling harm in the North West of England.

Grater Manchester Combined Authority to work together with UKGC

The new approach mentioned in the introduction has been put forward by the Greater Manchester Combined Authority (GMCA) and the key goal is to reduce gambling related harms in that part of the country.

The programme will be in line with the goals set in the National Strategy to Reduce Gambling Harms that has been put forward by the UK Gambling Commission. The fact that the programme is practically providing support and will contribute to reducing the risks of gambling harm in the North West is the key reason why the Commission opted to support it.

Gambling Commission will provide adequate funding and a total of ten local authorities will come together to provide support for players who have a gambling problem. But the programme isn’t aimed just at those with a gambling problem, prevention is another area where GMCA is looking to contribute. Moreover, as the battle with problem gambling is ongoing, the Authority is also looking to collect data and evidence that will enable them to develop the best practices and do even more to tackle problem gambling.

There was a launch event for the programme and the chairman of the UKGC, Bill Moyes, address the ceremony stating that it is a very ambitious programme and that people at the Commission are quite happy with the efforts of the Greater Manchester authorities.

UKGC looking forward to more similar initiatives

The chief of the Commission also said that he hopes that similar initiatives will be developed and adopted by other local authorities across the country and that there will be a more centralised approach towards the issue.

The programme adopted in the North West and its results will serve as a basis for similar initiatives in other areas of the country. The UK Gambling Commission will keep on working with other regional authorities, hoping that localised approaches, coordinated at a national level will help reduce gambling harm and deal with other health issues across the country. The key point is to deliver change.

Andy Burnham, the Mayor of Greater Manchester also addressed the event. He said that the provided funding will be utilised to ensure that people from the Greater Manchester area who might be in trouble get better treatment and education that will enable them to deal with problem gambling.

He added that there are a lot of gambling sites and generally a lot of opportunities for punters, so it would make sense to have initiatives in place to tackle problem gambling and ensure that people who have a problem will also have a lot of options when it comes to getting help.

The goal, as the mayor explained is to ensure that the negative impacts of gambling will be reduced and that local authorities and their partners will be able to provide adequate support to people who have or might have a problem. 

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