Viktor Vangelov | Published 5 Aug 2019, 12:56 p.m.
There’s been a lot of talk about responsible gambling, tackling problem gambling and other related issues in the past months or even years. The UK Gambling Commission has launched quite a few initiatives and few operators, including some of the most renowned gambling and betting companies have been handed severe fines. We’ve covered these issues, but new developments occur on a regular basis.
For instance, just last week it was announced that Ladbrokes Coral was fined by the UKGC and it was a pretty significant amount too - £5.9 million. Last year, UK operators paid a total of £19.6 million in fines last year.
But it’s not just fines, and it’s not just the Gambling Commission that has been active on that front. Operators themselves have launched a pair of initiatives. Well, at least the most renowned operators are united in their efforts to contribute in the struggle against problem gambling.
Paddy Power launched an interesting marketing campaign few weeks ago, and what everybody thought to be just another marketing campaign, turned out to be a very clever marketing ploy. Earlier, GVC Holdings launched an initiative urging all operators to stop featuring on football shirts. Operators also pledged to increase the voluntary gambling funding to 1%, as opposed to 0.1%, although there have been calls to switch from a voluntary to a mandatory model.
The Committee To Publish Its Recommendations By The End Of 2019
The largest UK operators have launched yet another initiative. Namely, the big five of UL gambling have announced that they intend to form a committee that will work on defining the best ways to allocate funds provided by operators with the aim to promote responsible gambling.
Bet365, GVC Holdings, Sky Betting & Gaming, William Hill and Flutter Entertainment undoubtedly are five of the most renowned operators in the country and these are the companies that joined forces to launch the abovementioned initiative.
The idea is to launch the Committee by September and once the body is active it will conduct consultations on an industry-wide level, including multiple stakeholders, not just operators. The Committee will then formulate specific recommendations that will be published by the end of the calendar year.
GVC Donates Sponsorship Deals To GambleAware
As you probably know, GVC has been one of the most active operators and the frontrunner in the campaign to stop shirt sponsorship deals. On the other hand, Ladbrokes Coral has been fined for failing to uphold industry standards. Ladbrokes Coral is one of the largest brands owned by GVC, but also one of the largest UK gambling brands in general.
GVC CEO stated that he was a bit frustrated with the criticism aimed at his company and the industry in general, adding that, in his opinion, there are bigger issues in the country that people should be concerned with. However, that is not to say that GVC and other operators have not made an effort to tackle problem gambling.
GVC has launched yet another initiative aimed at promoting responsible gambling and in line with their effort to end shirt sponsorship. Namely, GVC has donated its 42 English and Scottish sponsorship deals to GambleAware, a charity that’s dedicated to promoting responsible gambling and one of the most active organisations in this domain.
Instead of the logos of the GVC brands, GambleAware will promote its Bet Regret campaign.
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