The UK’s Betting and Gaming council have launched a £10million education programme in the UK to help the younger audience better understand the risks behind gambling activities.
This independent programme is supported by GamCare and YGAM, charity programmes that are focused on providing an informal and educational content among different people and target groups. This particular project aims to ensure that 11-19-year olds in England, Wales and Northern Ireland have access to gambling awareness educational material.
Providing information access to more than 120.000 young people
The programme is part of the safer gambling commitments that were announced back in November 2019. It is provided to train more than 100.000 professionals, including teachers, youth and social workers and psychologists, alongside the direct provision of education to 120.000 young people. This is just one of the many action steps that have been planned from the BGC Safer Gambling Commitments package. This initiative came as a close cross-industry collaboration with the Senet whose responsibilities have been now taken by BGC.
GamCare and YGAM have set out the following aspirations for this educative timeline:
- All 11-19-year-olds in England, Whales and Northern Ireland will receive at least one session of gambling awareness class through their further education;
- All teachers, youth workers and professionals should have access to information about the risks of gambling, identifying the harm and where help can be sought;
- Parents and families should have access to information about gambling-related activities, how to keep young people safe and where they can ask for help and support;
- Young people aged 18 or under who are at risk or have been affected by the gambling harm of someone close to them, should have access to age-appropriate content.
Influencing the learning process
Anna Hemmings, the CEO of GamCare stated that they’ve been closely working with youth facing professionals to deliver gambling education. Opinions in the classroom tend to be polarised views on gambling and lack a clear understanding of the potential risks. They’re happy to collaborate with YGAM and extend this programme that is much needed. They believe that this educational program should have parity with education around other risky behaviours and activities. The extension of this programme will help to take a significant step towards achieving that goal.
The education programme will be supported by a range of materials developed in accordance with the PSHE Association, City and Guilds and Pearson quality standards. The content will be video and digitally formatted to ensure that the programme will be equally delivered. Those who would be identified as impacted by gambling-related harm will receive seamless access to the help and support from GamCare, and via its Youth facing website BigDeal.
YGAM chief executive Lee Willows also reported on the initiative, saying that this idea was built upon a five-year track record of training professionals who have influenced young people’s learning processes. In the future, their goal is to scale the geographical reach in order to deliver this ambitious programme even further.
Commenting on the initiative, the chief executive of BGC Michael Dugher is happy to support this project. It is vital for young people to be informed about their close environment if we are to ensure that they are fully aware of the potential risks. Associations and councils have been trying very hard to change the imagery of this industry in the previous period. This important investment and project is part of the BGC determination to promote safe gambling standards.