Microgaming Introduces Swedish Bespoke Content

Published 4 Jan 2019, 10:51 a.m.

It’s still early in 2019, but it is pretty certain that Sweden is going to be the new hot market this year. We’ve already told you that the Swedish authorities have issued a number of online gambling licences and the list of companies that applied for and received a licence includes some of the leading online gambling operators, such as bet365, GVC Holdings, Betsson, SkillOnNet, Kindred and many more.

With the regulation of the Swedish market players are going to get a lot more opportunities, but the openness of the market will enable operators and game providers to expand, offer their services on a new and growing market and even to develop and introduce new products and services aimed at Swedish players. Microgaming have done just that.

Many Microgaming Casinos Are Licensed In Sweden

One of the largest and most renowned game developers just launched a bespoke product on the Swedish market. The product will be offered through Microgaming’s entertainment platform. The regulatory framework that was passed by Swedish authorities that came into effect at the beginning of this year made it possible for Microgaming to launch their bespoke solution.

Microgaming provided full support to many operators that applied for a Swedish license, including supporting documentation and information. Just because NetEnt is a Swedish company it doesn’t mean that Microgaming will give up on the Swedish market. On the contrary, they will keep competing with their biggest rivals, even if NetEnt has the upper hand in this case.

The new Swedish solution includes localised content, adapted for the Swedish market which means that the games will have a particular appeal to Swedish players. The special domain will offer a rich portfolio of Microgaming games, including some of their top titles available on mobile and desktop devices – standard table games, as well as branded slots like Game of Thrones. More importantly, Swedish casinos will also gain access to the largest progressive network which has so far paid out jackpot prizes exceeding £850 million.

Many of the casino operators that were issued a Swedish license are Microgaming operators, so the company COO wasn’t overstating when he said that Sweden is a significant market for the company and that they are very happy to offer casinos a solution with full integration and in accordance with the rules and regulations put forward by the gaming authorities of Sweden.

NetEnt Launches Turn Your Fortune Slot

We already mentioned that NetEnt are considered to be Microgaming’s biggest rivals. This has been a pretty active period for NetEnt and the Swedish game developers have no intention of stopping. The release of NetEnt’s latest Turn Your Fortune has just been announced.

The game comes with five reels, four rows and 40 paylines and the makers were inspired by the French Art Nouveau style. The includes few bonus features including Re-Spins and Free Spins. The Free Spins are linked to a three-tier wheel and when the wheel stops it gives you the number of spins, the symbol that needs to be collected during Free Spins, and the starting Fortune Wins level.

This game is the second release in the MAX product line after BerryBurst. MAX games are characterised with a higher volatility. There’s also a standard Turn Your Fortune edition, so players can choose between the regular and the MAX version.