New deals between major providers announced

Marta Dimitrov | Published 27 Jul 2021, 1:53 p.m.

In the past months, we have written about several announcements of deals and partnerships between providers. To remind, the market leader of the iGaming industry, Playtech, signed a deal with Scientific Games, while iSoftBet partnered with Skywind. Another earlier announcement was that Kindred Group acquired Relax Gaming

The collaborations don’t stop here. We have two other deals in the row to write about. So, it seems like it is easier to work when there is a collaboration with another brand.

ComeOn Group partners with NowBetNow

NowBetNow, the provider of automated personalized betting content, signed a deal with the gaming operator ComeOn Group. The agreement is about ComeOn Group accessing NowBetNow products via social media, web, and app. 

This collaboration of ComeOn Group, which continues innovating to provide a great customer experience, brings their services to the next level. NowBetNow team is experienced in the gaming market, it is no surprise that success may come.

Juergen Reutter, the CEO at ComeOn Group expressed excitement about the deal and what it may bring to their business. He claims personalization is a key part of their strategy to bring user engagement to a higher level.

“NowBetNow is bringing us closer to providing the right content at the right time, for the right customer in an automated and real-time fashion”, he explains.  He then continues explaining innovation is important for the best player experience, as NowBetNow is one of their innovative innovation-focused partners.

On the other side, the Co-founder of NowBetNow Stewart Vassie says collaboration is a positive thing for both sides. 

“Innovating and delivering on customer needs is what excites us and ComeOn is great at continuing to innovate and set new challenges”, he says expressing enjoyment for working with ComeOn Group teams.

NowBetNow powers automated sportsbook and casino content for gaming operators, while ComeOn Group is operating more than 20 brands across the world with several gaming licenses.

Hacksaw Gaming signs an exclusive deal with Scientific Games

Scientific Games Corporation will now have much to offer from its OpenGaming content after a deal signed with Hacksaw Gaming. They will be able to distribute their mobile-first slots and instant win games to regulated markets worldwide. 

What is exclusive in the agreement is that the two teams will work together on a slot and an instant win game. This will be made exclusive to operators using OGS later this year. Hacksaw Gaming’s portfolio contains 60 titles, including scratch cards.

The integration with the OGS was executed in only five weeks so OGS customers can access Hacksaw’s content next month, in August.

Marcus Cordel, Hacksaw Gaming’s COO describes the partnership as a huge milestone and sees Scientific Games as one of the iGaming industry largest content distribution networks. He says the result of the contract will help with their growth strategy in the years to come. 

“Our current portfolio is very strong and we are confident that this partnership will only enhance our position in the market even further to ensure great success for both parties”, he adds.

At Scientific Games, the Digital Dylan Slaney said the deal assists in their mission to bring the widest variety of ground-breaking content into the OpenGaming ecosystem.

Hacksaw Gaming is known for its scratch cards, but they also have slots in their portfolio. On the market, they exist for three years already.


ComeOn GroupHacksaw GamingNowBetNowSG Digital

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